Marketing Plans: Car as a Source of Marketing

A car is a source of marketing

Merchants have known for a long time that any product which is anyhow similar to a car is sold faster. Now car accessories feature also Audi TT mobile phone, Mini-style restaurant and a Murano-like tent.

Quick-witted merchants have already invented a great number of goods for auto maniacs. Among these goods are couches styled like seats of American cars, toilet cistern levers that look like car levers and much more. Now it came to car phones. Online stores offer their customers a mobile phone that looks like Audi TT. The bulky device is equipped with a 2-inch sensor display on the bottom of the car and a 1.3-pixel camera on the cowling. The phone also has Bluetooth, audio- and video-players. Memory – 1 Gb.

The original gadget is offered for $160. But there is no agreement with Audi on the production of the device as it comes right from China and the attached instruction comes…you won’t believe it!…in Chinese.

The European advertising agency Luderic has bought the building of the museum Grand Palais in Paris (for 1.5 million euro). Now the agency plans to open the restaurant “Mini Palais.” A few years ago in Sydney one of the dealers of Mini parts opened a similar restaurant for its clients. The interior was done in Mini style. In the Parisian restaurant in comparison to the Australian one cars won’t be part of the interior. All which aims to remind the clients about Mini is a few nameplates of the company, 2 British flags, a clock with a logo and images of the car. The menu won’t feature anything connected with the brand either.

Nevertheless, the organizers are sure that the establishment will be popular with auto fans and the owners of Mini.

Nissan has created a tent which can be attached to any SUV by the company - Murano, Pathfinder, X-Trail or Qashqai – specially for active rest fans. The tent is attached to the rear end of the cars with the help of regulated top cords and a canvas “sleeve” with a polymerous covering. The size of the sleeve enables to open the rear door of the cars inside the tent.

The tent looks like a marquee with two doors and two windows. Its dimensions are 3×3 meter, owing to which it is possible to accommodate up to 4 sleeping bags inside. The height of the tent is 2 meters and it enables to move inside full-height. The cost of the device is $490. At the moment the tent is available only in the UK, but in the near future active car owners will be able to buy it all over Europe.

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